Our Start

The year was 1989. John Eldred, owner of a successful video rental store, was encouraged by a customer to approach public libraries to sell his VHS tapes. The first librarian John visited became a valued customer and mentor, teaching him about the unique needs of the library market. That family-owned rental store soon evolved into a family-owned company called Midwest Tape.

Our Mission

We're here for libraries. We build innovative products, promote equitable access to content, and deliver personalized service to ensure they succeed because strong libraries build healthy communities.

Our Commitment

For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. That library-first mission drives everything we do: we share knowledge to help libraries thrive, and we have a passion for service that sets us apart.

Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology. hoopla delivers an all-in-one experience that combines customization and flexibility with the most robust catalog in the digital library world.

We take great pride in working with libraries, patrons, and vendors to improve communities by connecting people to great content.

Processing Services Designed to Save Time

As a full-service library distributor, we offer a wide variety of workflow solutions to deliver products shelf-ready, digitally processed, and exactingly customized to each individual library’s specifications. Our dedicated specialists are ready to assist you with:

  • Digital Processing
  • Security Packaging
  • 9xx Data Integration
  • Branch-Specific Delivery
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Processing Services

Selection Services Designed for Flexibility

Our media experts work with virtually all of the major studios, record labels, and publishers, so we can provide custom selection support to libraries across the U.S. and Canada that includes:

  • myCARTS – Customized Order Carts
  • Opening Day Collections
  • Complete Collections Development
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Selection Services
hoopla devices

Continuing to evolve with libraries in new and exciting ways, Midwest Tape is integrating into the future of the library with a digital services brand and platform, hoopla. Allowing people to read, listen to, and watch what they want, when they want, and where they want, hoopla levels the playing field for library patrons in the trending consumer world of digital content.

Libraries across North America partner with hoopla digital to allow patrons to instantly borrow eBooks, audiobooks, comics, movies, music, and more, 24/7 with a valid library card. Using hoopla, patrons can instantly stream or download dynamic content. All content is accessible via the hoopla mobile app and online at www.hoopladigital.com.

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Need more information?

Find out how working with these three brands, housed in a single, privately owned company and dedicated to the mission of serving libraries, can create the best media experience for you.